A Ghanaian tech executive, Bozoma Afiba Maamekyi Asantewa Arthur Saint John is making waves on the Internet for taking a new leadership role at Uber technologies.
According to Okay Africa, Bozoma Saint John is leaving her position at Apple to join Uber as the Chief Brand Executive.
“I am excited to start this journey. Uber is a global company and I plan to bring my full global citizenship to craft the brand story,” she was quoted as saying in an interview.
It is reported that she was the head of music and entertainment marketing for Pepsi before joining Apple Music in 2014.
“Boz has a long track record of successfully creating emotional connections between people and the products they love,” Uber CEO Travis Kalanick said in a statement to Fortune. “Her creativity and deep understanding of consumers will allow us to build the same love and appreciation for Uber’s brand as we’ve built for Uber’s service.”
According to Fortune if Saint John, who spent much of her childhood in Ghana, takes on an executive role at Uber, it will also reflect well on the company’s efforts toward diversity.
Saint John was recognized as one of Fortune’s 40 Under 40 last year for her efforts in promoting Apple Music.
She was also listed in March as one of OkayAfrica’s 100 women.
She was born to Ghanaian parents and moved with her family to Colorado Springs, Colorado, when she was 14, according to the business Insider.
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