World No Tobacco Day: The WHO campaigns against the tobacco industry for targeting youths and children
World No Tobacco Day: The WHO campaigns against the tobacco industry for targeting youths and children
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ACCRA, Ghana – Monday, June 1, 2020/ https://africanpostonline.com/— 31st May 2020 was marked as World No Tobacco Day. The World Health Organization (WHO) launched an anti-tobacco day focusing on children and the youth. 

Many youths across the globe are becoming addicted to e-cigarette made of different flavours and are sweet-scented. Some tobacco products are also in the form of bubble-gum & candy.

According to the WHO, tobacco products kill over 8 million people every year. Smoking suffocates the lungs and other organs, depriving the organs of oxygen needed to develop and function properly. Tobacco endangers the lungs of users and non-users worldwide. Exposure to tobacco exposes one to lungs cancer, chronic respiratory disease amongst others.

However, the tobacco industry is targeting youths to replace people that tobacco is killing as a measure to continue making profits with over 40 million young people aged 13-15 already using tobacco. WHO in response, launched a kit for children and the youth to sensitize them on the addictiveness of tobacco and the industries tactics to get them to use their product.

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WHO uses the hashtag on twitter, SpeakOut as anti-tobacco campaign aim at creating awareness and stopping the tobacco industry from exploiting children and young people.

“Every year the tobacco industry invests over $9B to advertise its products. The tobacco and related industries has offered free branded masks & delivery to your door during #COVID19 quarantine and has lobbied for their products to be listed as ‘essential’. It’s high time to get #TobaccoExposed & #SpeakOut! ” WHO twitted.

WHO is appealing to all sectors to help stop the marketing tactics of tobacco and related industries that prey on children & young people through sponsorship or representation from tobacco companies speaking to students, celebrities & influencers advertising tobacco products, and the showing of tobacco or e-cigarette on television.

Renate Dzodzomenyo- African Post Online

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